Deu na Imprensa - Smart future starts here

Shanghai Daily / 2009

By Yang Jian

With heavy coverage from newspapers and television, you may have become quite familiar with the theme of the Shanghai World Expo - "Better City, Better Life."But have you ever thought of the meaning behind the phrase? Do you know what a better city is and how to achieve a better life? These questions will be answered in five theme pavilions at the grand event that opens on May 1 next year.

As each World Expo since 1933 has taken a theme, beginning with "A Century of Progress" in Chicago, the theme pavilion has been the most important venue at the event. Vicente Loscertales, secretary-general of the International Expositions Bureau, says the theme pavilion is the most eye-catching exhibition at each World Expo, setting the tone for a high-quality event.

At next year's Shanghai Expo, the organizer will provide many Chinese solutions to achieve a better urban life by showcasing cutting-edge technologies and innovative exhibitions. Two of the five theme pavilions, Future and Footprint, will be housed in two renovated factory buildings in Puxi. The Urbanian, Life and Earth pavilions are at the main Pudong section of the Expo site.

With construction having finished on the main theme pavilion late last month, some exhibition plans were also unveiled. The exhibition in Pudong will focus on the relationships among people, city and the Earth. The two Puxi pavilions will look back at the history of world cities and showcase what city life will be in the future, says Zhang Keqin, leader of the preparation team.

Visitors will begin their journey in the Urbanian Pavilion. The organizer is filming the daily lives of six ordinary families from across the world. They include an American family in Phoenix, Arizona; a single person living in Rotterdam, the Netherlands; a single-parent African family in Ouagadougou, Burkino Faso; a four-generation family in China's Zhengzhou, capital city of Henan Province; a senior couple in Sao Paulo, Brazil; and a migrant family in Melbourne, Australia.

The final work will be more than a movie and a documentary. It will compare the six families' work, studies and communications with their friends, says Herman Kossmann, a Dutch designer in charge of the exhibition. Construction, commercial streets, nightlife and slums will be displayed in multimedia and models. The 13,000-square-meter Urban Life Pavilion is a cube with screens on the walls, floor and ceiling. The screens will show street life of different cities around the world, taking visitors on a journey of discovery.

The area also features a virtual "traffic hub," where streams of people, cargo, energy, cash and information meet, says pavilion designer Song Jianming of the China Academy of Art. It will also display a 360-degree movie showing the spirit of humanity that permeates modern cities. For example, scenes of rescue efforts during last year's 8.0-magnitude Sichuan earthquake, where people united to overcome the disaster and aid survivors, will be one of the highlights.

In the Earth Pavilion, visitors will stand on a 12-meter-high bridge above a virtual planet. Spectators are able to see the Earth degenerate rapidly, changing color from green to yellow before burning and finally returning to green, says Lutz Engelke, of design company Triad Berlin from Germany. After the three-minute performance, some solutions will be presented to the challenges facing the planet.

After visiting the three theme pavilions, visitors can take a shuttle bus to the Pudong section of the Expo site through the Xizang Road S. Tunnel to the Footprint and Future pavilions. Exhibitions in the Footprint Pavilion are arranged by the Shanghai Museum. It aims to seek an "ideal city" from human history.

Source: By Yang Jian - Shanghai Daily / 2009